The Commercialization Review is a journal that seeks out the latest and most relevant research in the fields off sales, marketing, and technological development.
This journal is a hybrid, containing a series of scientific articles, influencer articles, small scale studies and interviews with game-changers and lead opinions from the industry.
We are in the process of finishing up the first edition now and are expecting to produce 2-3 editions each year. Interviews can also be found in our podcast, and every once in a while, if something major happens, we will publish in our other digital channels.
Our latest Research
Customer retention and customer lifetime value
The three approaches to market development and how it affects customer retention, customer lifetime value, and market valuation.
