Media, whether as entertainment, news outlet, social interaction, gaming, or source of information, affects everyone every day. We saw it as vital to serve the media as one of our core industries. We can help anyone media company implement best practices segment by segment and service by service. Our specialists within media stem from each segment within the industry and know the inner dealings, networks, lingo for each market, and segment L&F CG penetrates.

Multimedia is the new way of business, and L&F CG is implementing every new multimedia tool in our business models. Whether it’s the gamification of training material, video in offers or podcasts, or virtual meetings, we will implement it, which gives us and our clients and stakeholders from other markets, industries and segments. First-hand knowledge of the potential the media industry brings to the market.

We do at least one in-depth study for each segment yearly. The study in question is developed in collaboration between our specialists for the subject within the service, the council for the service, and our specialist for the segment. Our respondents are existing clients, prospects, and relevant stakeholders. Our findings are published in our research journal, and datasets are available for testing. Based on these datasets, we redevelop our fixed services and hire complementary specialists for the service.

In what can be referred to as the traditional media, we have several recognized accomplished competitors ranging from the big four, the big three, the big five. Not to mention all the former executives who have left the industry and are now renting their services and network back. However, we are confident that we are in the same bracket, and our services are at least on par with the best of them. We will not hide our belief that we have developed some significant competitive advantages our clients will benefit a great deal from.

We are an apolitical organization. However, the modern world requires modern solutions, which means everyone has to become SDG 2030 compliant. Working against these guidelines is counterproductive for us and our clients, which means we won’t.

Our Insights: Media

Commercialization As A Service (CAAS) is about combining marketing and sales with the best technological solutions of all time.

It is therefore a question of understanding your company strengths concerning market demand, how these forces should be presented in relation to your products and services. Who it is all to be presented for and how and what properties should “close” the sale. As well as how one sale should lead to both sales, additional sales and new sales.

Our commercialization models and matrices for tourism are specifically designed to further develop existing business relationships, mirror new buying groups and activate additional new segments.


360 Commercialization for Media

Explore What We Can Do For You

Always remain open to learn new things. If you dont’t learn, you dont’t grow.

Learn All About Our Consultans

Meet The Team

Arvid Madland Lyngnes

CEO / Founder

Petter F. Vasholmen

COO / Partner

Per Vinje


we will assist you Every step on your way

At L&F CG we do extensive research and service development hence our services and projects are constantly developing adding new features and traits.

As a participant of our workshop, your company will have access to all our newest research, services, project and national as well as an international network. L&F CG will also update any relevant features to services already bought.

What People Say About Us

Client Testimonials

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with 35 years of Organizational experience

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Case Studies

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