Every decision made has consequences. In real estate, those consequences can be brutal, whether it is the introduction of new legislation, or what criteria to be implemented for applying on government projects. Either way, you have competitors that are working actively to sway those decisions in their favor.
Dynamic marketing tools is changing the competitive landscape in real estate with a speed unparalleled in history. These tools are not only changing the way marketing is done, but the very fabric of consumer behavior and consumer economics.
Designing how to and what data you are gathering, is the foundation all your marketing and sales are built upon - In short; shit in, shit out. - If you don't get this right, everything else will be wrong. If there is one investment you must do, this is it.
With every decision in business whether it's business or political related, someone is working the stakeholders and the decision-makers. Hence if it isn't you, then odds are it's one of your competitors.
Customers, in general, respond to attributes they can identify with or attributes they associate with their wants. Given the diversity of most segments, it will be difficult if not impossible, to expect that your company has all the traits needed to appeal to every customer you would want. It is here brand ambassadors/influencers can play a significant part.
Commercialization or dynamic marketing is the merger of sales and marketing. An inevitable consequence of the technological development within artificial intelligence and machine learning, and subsequently the rise of big-tech.
Dynamic sales are all about acknowledging how buyer behavior is changing dramatically due to the introduction of new technology. The introduction of machine learning and the introduction of AI are making sales predictive and not reactive as it has been for the last 1000 years.
There are a host of different marketing channels available, and most digital marketers and agencies have their personal favorites. However, their preferred channels might not be a perfect fit or aligned with your interests at all. Knowing where your public is at and how different platforms works is essential to succeed with your marketing activities.