A realtor or an estate agent with a personalized playbook will find and engage more assignors. They will close in more assignors thereby presenting more listings in the market. They will sell bigger services and they will sell more often. They will have more loyal clients and their clients will be better at recommending the realtor or estate agent to their friend, families, and colleges.
Lionel Messi as a basketball player or even as a defender in a football team, will not be able to “play to his strengths”. He will be overrun in training; he will not make the team for games and he will certainly not be classified as the best player in the world.
Sales is like diving, its murky waters and mis by an inch or miss by a mile is the perfect analogy. And therefore, realtors and estate agents need a personal playbook for their sales. If they get it right and play to their strengths, they will be best and win every time. If they keep training and utilizing the defense or worse the basketball playbook, they will fail themself and they will fail the team