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BOUTIQUE HOTEL BERGEN

BUSINESS DEVELOPMENT:

EXECUTIVE

SUMMARY

KEY

INFORMATION

Object: Develop a Boutique Hotel in Bergen (Hordaland) 

Total investment: € 1 500 000,-

Minimum investment: € 15 000,- 

Requirements for participation: Associated with LFCG  

Start date: 1. November 2019  

Project type: Joint venture 

Goal: operational late 2022

Country of origin: Norway 

Bergen is the second-largest city in Norway and is an international city with small-town charm and atmosphere. As a World Heritage City and as The Gateway to the Fjords of Norway – Bergen has attracted visitors for more than 900 years. 

 

With its 260 000 inhabitants and 30,000 students, Bergen is a lively city with a lot to offer within culture, music, theatre, and nightlife. Bergen is easy to get to, from the rest of Norway and from abroad, thanks to non-stop flights such as Amsterdam, Berlin, Copenhagen, Frankfurt, London, Paris, and Stockholm.

 

 Due to many direct flights as well, you only need to change planes once to reach Bergen from far-away destinations. 

 

Bergen is the Gateway to the Fjords of Norway because of the city’s surrounding by one of the world's most spectacular tourist attractions - The Norwegian Fjords, which have now been included on UNESCO's World Heritage List.

 

 Bergen is situated between the longest fjord Sognefjord and the beautiful Hardanger fjord.

EXPECTATIONS

Expectations to project

LFCG  expectations to project participants

  • Wants to be an active part of the project 

  • Has a genuine interest in the project 

  • Wants to utilize the end product in their own business 

  • Wants to grow into new markets

  • Will contribute to the project's success, when able.

Participants expectations to LFCG  

  • Transparency throughout the process

  • Great communication 

  • The extraordinary ability for implementation

The dual expectation for the project 

  • Let's make it a success

  • Let's make it a good experience 

  • Let's make it something we all want to do again

LFCG SECRET SAUCE

  • All our projects are developed together with our clients, partners, and stakeholders.

  • All our projects will be utilized by our clients, partners, and stakeholders.

  • All our projects have integrated all the services LFCG  provides, from the get-go.

DEVELOPMENT

What do we want to create?

We want to build a boutique hotel for LFCG clients, partners, stakeholders and others in Bergen and Hordaland .

 

We want to build on a historic destination, connecting the modern with history. Utilizing the destination history for design and experience. 

 

We want to develop our boutique hotel on a site within the fjords utilizing the unique and historic landscape that is Hordaland 

 

We want to build a high tech destination, utilizing all LFCG accelerator projects such as IoT dashboard for smart homes, Ibeacons and VR and grid battery technology

 

We want to build a “green destination.” Meaning a destination that produces a carbon deficit hence contributing to bettering the environment.

 

We want to implement a Michelin quality restaurant, based on local  food and a fusioned cooking technique with inspiration from Asia and other exotic venues 

 

We want the destination to be a franchise of our Franchise “Small luxury boutique.” Providing the destination with enough clients to cash flow positive from day one. And have access to all necessary, plans, routines, activities, resources and operating systems.

MARKET

STATISTICS & DESCRIPTION

20-60-20, the modern market.

There is the top section which contains 10-20% of the company's, they are experiencing immense growth at rates of 30-40% annually. These are the companies who are able to utilize new technology to their advantage

Then there is the midsection in the market which accounts for about 60% of the companies who are on a small but steady decline. Trying, but not really succeeding in implementing new technology 

And then there is the bottom section, which also accounts for 10-20%. They are basically on their way out and losing. They only use or implement new technology when they have to it is too late. 

Market Development

50-50, End users, the buyers

On the left side of the axes, we can find the innovators, early users, and early majority. These customers represent about 50% of the market. Their common traits are knowledgeable about their needs, ambitions regarding their position in the market, always on the lookout on ways to improve their lifestyle and willingness to pay for the right service. On the right side we find the customers whose common traits are that they buy a service because they have too, they don't really know what they are buying, price is the most important factor, they don't generate added sales and they don't really utilize the service do to a lack of basic understanding. 

Client Description

20-80, the service providers
We have found that 20% of the service providers serve the left side of the market, where there is money, ambitions, and references. The other 80% of service providers are dividing the other 50% of the market where there is a lack of knowledge, willingness to pay and buying is done on price and needs. To be amongst the 20% you need to have the services the top 50% clients require. 

Distribution of Clients

PROJECT DESCRIPTION & LFCG BACKGROUND

PROJECT DESCRIPTION

  • In our R&D apartment, new areas for business is found constantly 

  • Sometimes we find something that is extraordinary and has the potential to be a cash cow if utilized properly

  • At that point, we define it as a premiss, as in what needs to be done to realize it as a project

  • We do a survey with our stakeholders, meaning clients, partners, and others. We want to know if they see the potential we are trying to outline, see the potential we haven't identified and/or believe they would use it/invest in it, if we develop it.  

  • Based upon those result we present a development case to those different service partners in LFCG  who does development of those sorts. 

  • Those developers give us an estimate on a price and timeline for the project

  • Together with other relevant services or business partners in LFCG, we develop a business case for the project.

  • Then we present this business case to our stakeholders, to see whether they want to participate in such a venture. 

  • As soon as the project is funded to a minimum viable product, we start the necessary processes

  • The organization meanwhile is built upon LFCG  services

  • About 6 months before the finished article, we start sales and marketing activities

  • When the six months are up, all property related to the product are phased into a company of its own owned by the project investors

  • The project stays as a part of our portfolio and is offered to new stakeholders as LFCG  keep penetrating new markets

BIOGRAPHY LFCG

L&F CG works with companies in real estate. We collaborate with several academic institutions and translate their, and others, research to impact assessments. These impact assessments are then shared with our partners to create business models that meet the needs identified in the different impact assessments. Our service and business partners are in the top tier of their fields and are recruited especially to make sure our services are as good as they can be.

At LFCG, we pride ourselves on building services streamlined for creating sustainable business growth. Our MO (modus operandi) is developing business models that can be implemented in any business within our core markets. With a basic “plug and play” and easy to use implement function, while at the same time educating our clients in usage and optimization of the service at hand.

THE CORE VALUES AT LFCG

Mastering

We know our trade to the extent that we can find a way around any obstacle that arises.

 

Talent

All our professionals have unique expertise with the service they provide trough L&F CG. Talent is an x-factor in the production which allows L&F CG as an organization to expect a little more and a bit better than from anyone else.

 

Implementation

We will always deliver accordingly to your expectations, what has been promised, and what is possible.

 

Communication

Good or bad, any deviation from terms, progress, or such. Will be communicated in such a way and time that alternative measurements can be implemented.

 

Presence

We will dress, act, and behave accordingly to any reasonable expectation any of our stakeholders might have for us.

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Thanks!

Presenting L&F Venture

The L&F Venture businessmodel is to develop boutique destinations in collaberation with our clients, servicepartners, businesspartners and other stakeholders. The same group which also represents the majority of the destinations vendors and customers. That way we know and can cotroll the demand on the destination, before we initiate anything. We do not start developing, before we know we can provide an ROI of at least 20%. We only do development in countries where we are represented.

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