MONDAY - FRIDAY 09:00 - 17:30 SATURDAY 10:00 - 16:00

SUNDAY 12:30 - 15:30 



We are connected to Regus, the world’s largest provider of flexible workspace solutions. This means that our services are available in almost 900 cities across 120 countries.

  • LinkedIn
  • Instagram
  • YouTube

©2018-2019 by L&F CG







Object: Develop the Seattle Gastropub Experience in Seattle

Total investment: € 500 000,-

Minimum investment: € 10 000,- 

Requirements for participation: Associated with LFCG  

Start date: 1. November 2019  

Project type: Joint venture 

Goal: operational late 2022

Country of origin: Norway 

For many, living in Seattle has as much to do with what's outside the city proper as what's inside. Less than an hour from downtown, residents escape for the day or weekend to wineries, ski resorts, hiking trails, and sprawling parks. Seattleites bring that love of nature into the city proper as much as possible, enjoying Seattle's parks and tree-lined streets while staying cozy in fleece jackets (practically the local uniform).


Seattleites are overwhelmingly (and increasingly) young, Caucasian, single and not religious. The metro area consistently ranks as one of the least religious cities in the U.S. and, despite having the single most diverse zip code in the country (meaning the most people of different races and ethnicities in one area), Seattle is toward the bottom of diversity rankings of large cities. 


Seattle is well-linked to the rest of the world through Seattle-Tacoma International Airport, which is located 30 minutes south of the area. The airport is connected to the city proper via highway as well as by the Sound Transit light-rail system, one of the area's newest and most efficient forms of transportation. Seattle also has an intercity bus terminal serviced by Greyhound, and a train station serviced by Amtrak. 


If you're a first-time visitor to Seattle, no trip would be complete without stopping by some of the city's most iconic attractions, such as Pike Place Market and the Space Needle. You'll also want to make the most of the city's scenic location by taking a stroll through Olympic Sculpture Park or Discovery Park. For an even more heart-pumping adventure, hop in the car for a day trip to Mount Si. When overcast skies force you inside, marvel at the glass-blown works at Chihuly Garden and Glass, learn about aviation history (the Museum of Flight) and maritime history (Ballard Locks) or take the underground tour in Pioneer Square.


Expectations to project

LFCG  expectations to project participants

  • Wants to be an active part of the project 

  • Has a genuine interest in the project 

  • Wants to utilize the end product in their own business 

  • Wants to grow into new markets

  • Will contribute to the project's success, when able.

Participants expectations to LFCG  

  • Transparency throughout the process

  • Great communication 

  • The extraordinary ability for implementation

The dual expectation for the project 

  • Let's make it a success

  • Let's make it a good experience 

  • Let's make it something we all want to do again


  • All our projects are developed together with our clients, partners, and stakeholders.

  • All our projects will be utilized by our clients, partners, and stakeholders.

  • All our projects have integrated all the services LFCG  provides, from the get-go.


What do we want to create?

We want to build a The Seattle Gastropub experience in Seattle City. A gastropub that combines fine dining, eloquent cocktails, and a lounge feel. 


We want to develop a Gastropub loved by locals and adored by tourists. 


We want a small but beautiful menu compiled of local foods and international fusion techniques when prepared. The menu will be fast food inspired but with a really elegant touch. 


We want the food to be able to be eaten as single dishes at an elegant bar.


We also want the food to be able to be served a tasting menu, small but elegant, at tables. 


We want to serve local beverages such as cider and beer, as well as famous national and international brands. 


We want to build a “green destination.” Meaning a destination that produces a carbon deficit hence contributing to bettering the environment.


We want to build a high tech destination, utilizing all LFCG accelerator projects such as IoT dashboard for smart buildings, Ibeacons, and VR and grid battery technology


We want the destination to be a franchise of our Franchise “The Gastropub Experience” which should help to provide the destination with enough clients to be cash flow positive from day one. While having access to all necessary data systems, work routines, work activities, other resources, and other necessary systems.



20-60-20, the modern market.

There is the top section which contains 10-20% of the company's, they are experiencing immense growth at rates of 30-40% annually. These are the companies who are able to utilize new technology to their advantage

Then there is the midsection in the market which accounts for about 60% of the companies who are on a small but steady decline. Trying, but not really succeeding in implementing new technology 

And then there is the bottom section, which also accounts for 10-20%. They are basically on their way out and losing. They only use or implement new technology when they have to it is too late. 

Market Development

50-50, End users, the buyers

On the left side of the axes, we can find the innovators, early users, and early majority. These customers represent about 50% of the market. Their common traits are knowledgeable about their needs, ambitions regarding their position in the market, always on the lookout on ways to improve their lifestyle and willingness to pay for the right service. On the right side we find the customers whose common traits are that they buy a service because they have too, they don't really know what they are buying, price is the most important factor, they don't generate added sales and they don't really utilize the service do to a lack of basic understanding. 

Client Description

20-80, the service providers
We have found that 20% of the service providers serve the left side of the market, where there is money, ambitions, and references. The other 80% of service providers are dividing the other 50% of the market where there is a lack of knowledge, willingness to pay and buying is done on price and needs. To be amongst the 20% you need to have the services the top 50% clients require. 

Distribution of Clients



  • In our R&D apartment, new areas for business is found constantly 

  • Sometimes we find something that is extraordinary and has the potential to be a cash cow if utilized properly

  • At that point, we define it as a premiss, as in what needs to be done to realize it as a project

  • We do a survey with our stakeholders, meaning clients, partners, and others. We want to know if they see the potential we are trying to outline, see the potential we haven't identified and/or believe they would use it/invest in it, if we develop it.  

  • Based upon those result we present a development case to those different service partners in LFCG  who does development of those sorts. 

  • Those developers give us an estimate on a price and timeline for the project

  • Together with other relevant services or business partners in LFCG, we develop a business case for the project.

  • Then we present this business case to our stakeholders, to see whether they want to participate in such a venture. 

  • As soon as the project is funded to a minimum viable product, we start the necessary processes

  • The organization meanwhile is built upon LFCG services

  • About 6 months before the finished article, we start sales and marketing activities

  • When the six months are up, all property related to the product are phased into a company of its own owned by the project investors

  • The project stays as a part of our portfolio and is offered to new stakeholders as LFCG  keep penetrating new markets



L&F CG works with companies in real estate. We collaborate with several academic institutions and translate their, and others, research to impact assessments. These impact assessments are then shared with our partners to create business models that meet the needs identified in the different impact assessments. Our service and business partners are in the top tier of their fields and are recruited especially to make sure our services are as good as they can be.

At LFCG, we pride ourselves on building services streamlined for creating sustainable business growth. Our MO (modus operandi) is developing business models that can be implemented in any business within our core markets. With a basic “plug and play” and easy to use implement function, while at the same time educating our clients in usage and optimization of the service at hand.



We know our trade to the extent that we can find a way around any obstacle that arises.



All our professionals have unique expertise with the service they provide trough L&F CG. Talent is an x-factor in the production which allows L&F CG as an organization to expect a little more and a bit better than from anyone else.



We will always deliver accordingly to your expectations, what has been promised, and what is possible.



Good or bad, any deviation from terms, progress, or such. Will be communicated in such a way and time that alternative measurements can be implemented.



We will dress, act, and behave accordingly to any reasonable expectation any of our stakeholders might have for us.

Did you find this service of intrest?

If you would like to know more about our services, book a meeting today.


Presenting L&F Venture

The L&F Venture businessmodel is to develop boutique destinations in collaberation with our clients, servicepartners, businesspartners and other stakeholders. The same group which also represents the majority of the destinations vendors and customers. That way we know and can cotroll the demand on the destination, before we initiate anything. We do not start developing, before we know we can provide an ROI of at least 20%. We only do development in countries where we are represented.